GlassHouse has officially announced the launch of world’s first ever customer intelligence platform, which is designed to aid the case of traders and home services industries. According to certain reports, the stated solution will transform, in essence, how contractors and business owners engage with customers. More on the same would reveal product’s bid to leverage the industry’s deepest catalog of consumer data, something which will help businesses target the right customers, grow their revenue, and become more profitable. This involves empowering operators in home services, trade businesses, HVAC, electrical, plumbing, and pest control to easily access potential client reviews and get notifications about prospects so that they can avoid potentially costly high-risk engagements, as well as successfully align payment and engagement terms with customers. Taking a slightly deeper view of the each component in play, we begin from customer insights. These insights are basically structured to help contractors better understand their potential customer base, as well as avail feedback from their existing clientele and their team to guide future enhancements. Next up, we must get into the solution’s more practical target prospecting capabilities. Here, the solution banks upon more than 4 billion data points to assist business owners in finding and researching the best buyers for their services. The stated data points would cover metrics like income and credit range, review histories, and home size and is related track record, all of them coming together to let contractors dive deep into a prospect’s digital footprint and tailor services. Not just that, it also opens up access of detailed consumer information so to allow them to target their ideal buyers.
“Many home service and skilled trades businesses spend too much time completing difficult jobs and chasing payments,” said Jimmy Speyer, CEO of GlassHouse. “With the buyer intelligence, review collection and prospecting tools GlassHouse offers, they can prioritize sales and identify potential downstream costs before they accept a job. Our platform is the first solution that truly allows contractors to prioritize their loyal customers and get the best return for the time and capital they have invested in their business.”
Further accelerating the process of review collection from customers, the solution also enables you to enhance the industry’s leading store of consumer data by reviewing customer interactions with just a few clicks. Finally, our last piece of highlight comes from integrations, where the intuitive GlassHouse mobile app allows users to access and automate insights, while simultaneously tracking and enriching data from the field. This it does by connecting with multiple field management systems and office or accounting programs.
“Customer intelligence can be the difference between a struggling company and a successful one,” said Speyer. “Knowing a good customer from a bad one can help reduce collections, increase revenue, and prevent negative business reviews. GlassHouse is the first customer intelligence platform that empowers business owners to protect their company’s reputation and grow revenue by prioritizing good customers and minimizing risk.”
